BTA Diploma: Level 2 (BTAL2)


Description
NB: Special Rates apply for BTA Members

Welcome to Level 2 of the BTA Diploma: 21st Century Travel Management.

Even though we are already 20 years into the 21st Century, the business travel sector is still stuck in a myriad of legacy practices and business models. Following the pandemic the industry must now reset and accelerate their pace into the 21st Century. In terms of the digital revolution the travel industry is ahead of the curve in many respects, particularly the leisure sector. However, there is a lot more to do especially in light of the mass adoption of virtual meetings.

The current trend for automation and data exchange is referred to in the automation and manufacturing sector as Industry 4.0 - commonly referred to as the fourth industrial revolution. The term originates from a project in the high-tech strategy of the German government, which promotes the computerisation of manufacturing.

The principles of Industry 4.0 have been applied by many major manufacturing companies. The technologies required for transformation to Industry 4.0 include: artificial intelligence, internet of things, machine learning, cloud systems, cybersecurity, adaptive robotics - all of which cause radical changes in the business processes of organisations.

What does this have to do with the business travel industry? Industry and services are intertwined. Industry 4.0 cannot be delivered with "Services 1.0". Which leads us nicely to Service 4.0...

Service 4.0 is a new approach, not dissimilar to Industry 4.0 and similar principles apply based on disruptive technology such as big data, mobility, the Internet of Things (IoT) and the Internet of Services (IoS).

In this Level 2 course you will explore these disruptive technologies and the effects they are having on the business travel sector, not just today but over the next decade.

Upon completion of Level 2 you will be able to:

1. Understand the TMC business model and their business proposition and how this is articulated to clients so that negotiations are based on value, not price. Also, evaluate the TMC's strategic services and how this creates long-term value for their clients, partners and the travel eco-system. (Module 2)

2. Explore the complexity of travel processes and workflows and learn how technology ultimately improves efficiency and cost. Identify the range of digital technologies that enable TMCs to compete with disruptors in the marketplace as well as boost productivity and increase revenue streams, as well as understand the role of data and business intelligence to predict demand, create future strategy and refine commercial models.(Module 3)

3. Analyse the legacy distribution systems and how these are evolving to meet the the changing needs of the business traveller and how NDC facilitates personalisation of the business trip, by modernising airline distribution. Learn how TMCs balance the needs of the traveller with those of the corporation and how corporate culture influences travel programmes, and the role Account Management and Customer Experience Management plays in this process. (Module 4)

4. Identify the opportunities (as well as the challenges) of disruptive technology and how it enhances the services and value provided by the TMCs who embrace it. Learn how Digital Transformation is affecting every business sector. Understand the disruptive forces particularly affecting business travel organisations and how they are responding to the changes by removing outdated practices and legacy technologies.

Level 2 is recommended for:

- Level 1 Learners who want to progress to Level 2 and 3
- Staff of industry partners working with TMCs and corporate clients
- Existing corporate travel staff seeking new positions or promotion
- Business Travel Apprentices
Content
  • BTA Diploma: Level 2
  • WELCOME
  • Gamification and how to build your overall score
  • Review: Level 1
  • The Value of Business Travel
  • L2: MODULE 1
  • Module 1: Assignment 1
  • Module 1: Assignment 1 (submission)
  • L2: MODULE 2
  • Module 2: Strategic Value of the TMC
  • Module 2: Test
  • Module 2: Research
  • Module 2: Assignment 2
  • Module 2: Assignment 2a
  • L2: MODULE 3
  • Module 3: Competitive Travel Management
  • Module 3:Test
  • Module 3: Assignment 3
  • L2: MODULE 4
  • Module 4: The Client is King
  • Module 4: Test
  • Module 4: Assignment 4
  • Module 4: Assignment 4a
  • L2: MODULE 5
  • Module 5: Corporate Travel to 2025
  • Assignment: Module 5
  • Module 5: Test 5
  • LEVEL 2: SURVEY
  • Feedback Survey: Level 2
Completion rules
  • All units must be completed
Prerequisites