Driving Customer Demand - TMC of The Future

In order for a TMC to meet their client demands, particularly in an era of major disruption and transformation, they must start from a position of strength. This means a solid foundation of leadership, management, people, culture and technology. Then, building on this firm foundation the TMC is well-positioned to evolve their business and tailor their services to create long-term client relationships, based on customisation, innovation, and partnership.

In this course you will learn the difference between customer service and customer experience and how designing and tailoring experiences sets a TMC apart from its competitors.
  • Driving Customer Demand
  • Driving Customer Demand: Test
Completion rules
  • You must complete the test "Driving Customer Demand: Test"