Sales Management Masterclass (SMMC1)

The effects left by coronavirus is forcing businesses to rethink their global value chains. They also face challenges to cover the costs of the effects of coronavirus, and this will involve streamlining operations and increasing efficiency. The pandemic has leapfrogged most business travel clients into a more digitised world. Will there be subtle changes to their travel programs - or will they be profound?

Executives and Management should already be anticipating new normal, not "back to normal". Business Travel Professionals will play a pivotal role in the "new normal" for travel management. They will support clients and their travellers through the maze of uncertainty and risk.

Prospective clients priorities have shifted overnight, as they face new and unexpected challenges. Just like the business travel industry they too have had to scale back, adjust projections, initiate layoffs and furloughs, and freeze budgets and spend.

With all but essential travel stopped, this is a challenging sales environment requiring better skilled sales professionals more than ever. At the same time, many travel buyers have had to completely change their purchasing approach, as it will take some time for their executives, decision makers and budget holders to get a handle on their organisation's financial position.

However, with more time on their hands many travel buyers are using this opportunity to review their contracts earlier than usual - sales are being made. Those that want to succeed in this new environment must listen to the buyers, address the challenges presented and come up with the solutions. The sales teams that do will be ahead of the pack.
  • Section 1
  • Welcome
  • Gamification and how to build your overall score
  • How to work with assignments
  • Tips and Navigation Guidance
  • Section 2
  • Module 1: Why Business Needs Travel
  • Module 1 - Assignment 1
  • Module 1: Test 1
  • Section 3
  • Module 2: Future Value of the TMC
  • Module 2: Assignment 2
  • Module 2: Test 2
  • Section 4
  • Bill Gates Interview
  • Module 3: Driving Customer Demand
  • Module 3: Test 3
  • Module 3: Assignment 3
  • Section 5
  • Module 4: The Key to Successful Management
  • Module 4: Test 4
  • Module 4 Assignment - Introduction
  • Module 4: Assignment 4
  • Section 7
  • Business Travel Development Diploma - Feedback Survey
Completion rules
  • All units must be completed