Account Management Masterclass (AMMC1)

The effects left by coronavirus is forcing businesses to rethink their global value chains. They also face challenges to cover the costs of the effects of coronavirus, and this will involve streamlining operations and increasing efficiency. The pandemic has leapfrogged most business travel clients into a more digitised world. Will there be subtle changes to their travel programs - or will they be profound?

Executives and Management should already be anticipating new normal, not "back to normal". Business Travel Professionals will play a pivotal role in the "new normal" for travel management. They will support clients and their travellers through the maze of uncertainty and risk. Specifically, the Account Manager's role will be defined by the very technologies that everyone has become accustomed to during the lockdown - virtual meetings, online presentations, collaboration tools and webinars.

Using these digital tools, their focus will now be translating the new landscape to their clients, as well as being operationally aware and sensitive to the dynamics of where their travel program was before the pandemic and after. They will help clients to review and update travel policies, programs, legal and moral obligations, duty of care, cost control, forecasting trends and most importantly, managing risk.

The travel program will never be the same again - so, business travel professionals need to keep building their knowledge and expertise and their confidence so they can reimagine, reshape and reinvent the TMC business model.

Learners are recommended to also complete the Account Management Fundamentals course. Upon successful completion of both courses, learners will be presented with a Diploma in Account Management, certified by The Business Travel Association.
  • Section 1
  • Welcome
  • Gamification and how to build your overall score
  • How to work with assignments
  • Tips and Navigation Guidance
  • Section 2
  • Module 1: Why Business Needs Travel
  • Module 1 - Assignment 1
  • Module 1: Test 1
  • Section 3
  • Module 2: Future Value of the TMC
  • Module 2: Assignment 2
  • Module 2: Test 2
  • Section 4
  • Bill Gates Interview
  • Module 3: Driving Customer Demand
  • Module 3: Test 3
  • Module 3: Assignment 3
  • Section 5
  • Module 4: The Key to Successful Management
  • Module 4: Test 4
  • Module 4 Assignment - Introduction
  • Module 4: Assignment 4
  • Section 7
  • Business Travel Development Diploma - Feedback Survey
Completion rules
  • All units must be completed